Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.

However, it’s become a common practice to do just the opposite. e-commerce sites have taken this “scatter shot” approach of trying to slap the potential buyer with as many options as possible. Instead of making the landing page solely about one product, sites usually clutter the page with unnecessary information, ads and related products.

e-commerce success

e-commerce website success

e-commerce websites

successful online shops

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.

content strategy

generating website content

how to build website content

website content plan

website content writing

Navigation is quite a crucial aspect of every website; most professional website designers would agree to this statement. However, not all websites have been design giving a thorough consideration of this fact. Can website navigation be made quicker using sticky menus? A study was conducted to come up with a concrete answer to the question above.

Read on to find out the result of the research.

sticky menus

sticky navigation

website design

website design kenya

website designers in kenya

website navigation