Wednesday, 19 August 2015 00:00

White Paper: Cyber Security in Kenya and Way Forward

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White paper by Michael Muli Cyber-security is a component of information security which focuses on the protection of digital assets. At its core this includes a vast array of hardware and software applications that facilitate the processing, generation and dissemination of digital information via the internet. According to a 2012 Norton report on cybercrime, the highest number of cybercrime victims was found in Russia, China and South Africa[1]. Cyber - crimes are fuelled by increasingly sophisticated technologies along with relatively…
Wednesday, 12 March 2014 12:58

Color Meaning In Business

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Color psychology affects our lives in so many ways, yet we often don't realize the impact of our color choices on our website colors, or our stationery and packaging, in our retail store or office, in our marketing or our business clothing. Understanding color meanings in business is essential when you are establishing a business profile. Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business…
Being in the business of creating an online presence and improving the brand image for our clients, iLead Africa Media has decided to get a facelift and has redesigned its brand image in this New Year 2014. We have come up with a new logo design and colours as we are changing with the trend. The attachment to the colour blue is safe and implying honesty, trust and dependability. There is a small gray tinge as the colour brings a…
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